Major order for Valtra in China
12.08.2002Valtra, the Tractors business area of Partek Corporation, has received an order from China valued at USD 9.6 million. This order will double the number of Valtra tractors in China. Valtra has been active in the Chinese market for two years. The new order is an addition to a previous one for around 150 tractors.
The latest order is for 140 units of Valtra’s 160/200-horsepower 8950 HiTech model. These will be employed in northwest China in Xinjiang. The tractors will be delivered in July and August in time for the autumn harvest season. The transaction is being financed with interest subsidised credit provided by the Finnish Foreign Ministry’s Department of Development Co-operation and guaranteed by Finnvera plc, a specialised financing owned by the Finnish state. The lending bank is Nordea.
In addition to tractors, the order includes supplies such as Kuhn harrows, ploughs and spare parts. The order also includes a new training package for the end-users of the tractors, who will be instructed in the use of the latest tractor technology during September and October on farms in northwest China.
The order was proceeded by a yearlong examination by the Chinese agriculture ministry, which studied carefully all the tractors that were being offered. The positive outcome of this examination opened the doors for Valtra to begin exporting to China. Valtra has established a strong and professional after-sales network in China, which played a major role in securing the deal for Valtra.
China is a very important and rapidly growing market for Valtra. The Chinese market emphasises the importance of customer service and individualised solutions. During the autumn, the number of service cars in northwest China will be increased in order to strengthen further the competitive position of Valtra tractors in the region. Valtra’s main market regions in China are in the northwest, northeast and southern parts of the country. In addition to Beijing, Valtra is located in Urumq and Luoyang.
The area of cultivated fields in China is about sixty times that of Finland, where Valtra tractors are made. The agriculture sector and related work employ approximately 800 million people in China. Valtra’s dedicated and customer-oriented efforts in China have paid off. The 100,000-hectare Friendship Farm, one of the largest farms in the world, has itself already taken delivery of its own Valtra 8950 tractor.
For further information, please contact:
Risto Rautjärvi, Sales Director, Valtra, tel. +358 (0)400 342150
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